UNDERGRADUATE READERSHIP OF ONLINE NEWSPAPERS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
The study examines undergraduate students’ readership of online newspapers in the department of Business Administration and Mass Communication. The study was anchored on the theory of perception theory which concern with the attitudes of individuals towards online newspaper. The research work was carried out using the survey design method with the population size 222 drawn, and 140 of the administered questionnaire were returned by the respondents, the simple random techniques which gives the sample equal chances of being selected was employed and the data from the questionnaire was selected, collated and analyzed. The study showed that students admitted that they often read online newspaper and Vanguard and the Guardian newspaper were frequently read by these students, students spend average of two hours reading the news stories of their choice and they often read the online newspaper in the morning and this does not conflict with their lecture time and motives why students read online newspaper are because of quick updates of events and happenings and undergraduate students affirmed that news from the online version is factual as they trust in the news. Consequently, the study recommends that students should be encouraged to read newspapers online especially mass communication students, students should be educated about the academic benefits of reading the online newspapers, online newspaper should increase the run rate of updates on recent and interesting issues of the society and students should ensure that they read all types of news on online newspaper.
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